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Chris Fritsch

As a CRM Success and Business Development Technology Consultant, Chris Fritsch works together with leading professional services firms across the country to help them select and implement the right Client Relationship Management and eMarketing solutions to support their marketing and business development efforts and maximize value and return on investment.

Chris frequently writes and speaks on legal marketing, technology and business development topics including CRM, email marketing, data quality and competitive intelligence. She is also the author of a leading CRM blog at CRMSuccess.net.

For her contributions to thought leadership in the industry, she was named among the top 10 Marketing and Business Development thought leaders in the JD Supra Readers’ Choice Awards and was named as a Go-To Thought Leader by the National Law Review.

In recognition of her achievements as a consultant and business contributions to the legal profession, Chris was inducted as a Fellow of the College of Law Practice Management in 2017.

Before founding ClientsFirst Consulting in 2007 Chris was a top sales professional and leader. She also worked as a business developer and an in-house Legal Technologist for an Am Law 50 law firm based in Atlanta.

Chris received her law degree from Emory University School of Law in Atlanta, GA, where she served as Managing Editor of the Emory International Law Review, as well as student and faculty technology consultant.

Before venturing into Law, Technology and business development, Chris owned and operated a chain of restaurants in Jacksonville, Florida.

More From Chris

Five Steps to Revamp Your CRM System This Spring

Posted by on Category CRM Systems Data Quality Success
As the days lengthen and flowers begin to bloom, spring isn\'t just a time for nature to awaken – it\'s the perfect opportunity to awaken your CRM system from hibernation.  After the hustle and bustle of fall and winter, your CRM might have become a bit neglected, filled with outdated information and inefficient processes. But fear not! Here are five easy steps to revamp your CRM this spring and ensure it\'s running smoothly for the busy summer months ahead: 1. Freshen Up Your Data Just like a cluttered home, a cluttered CRM can lead to major headaches and problematic inefficiencies. Start by dedicating some time to cleaning your CRM contact data. There

Spring Cleaning: Five Tips for Effective eMarketing & List Management

Posted by on Category Email Marketing eMarketing List Management
There is no denying that spring is the most wonderful time of the year. As flowers bloom and trees sprout with life, the spring season reminds us that there is no better time to hit the reset button on our eMarketing communications and list management efforts.  Attorneys have an obligation to communicate with their clients and provide them with relevant information on legislative, regulatory or other changes that may affect them or their business. They can also share relevant and useful information and other thought leadership with their contacts and prospects to help establish themselves as thought leaders within their respective practices. But, research shows that more than 30% of data degrades

The Pillars of Effective Data Management for Nonprofits in the Digital Age

Posted by on Category Articles
In an era dominated by technology and digital transformation, tools and platforms promise streamlined operations and improved efficiency. However, their potential is inherently tied to the quality of data they house. Ensuring impeccable data quality isn\'t just about maintaining a functional system; it’s about harnessing the full potential of digital platforms to optimize business strategies and communications. Challenges Arising from Inadequate Data Management Communication Breakdown: Flawed data quality hinders effective communication with your donors and target audience, diminishing the impact of marketing campaigns. Event Limitations: Misdirected invitations due to incorrect data means wasted opportunities to connect with prospects and potential donors. Diminishing Tech Adoption: Duplicated and outdated data discourage users, leading to
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